"Do we really not care?"
The campaign consists of two parts which last for a total of three weeks. During the first ten days the first series of billboard posters are posted. Their visual context shows the suffering and destruction of Serbs in Kosovo and Metohija. This series consists of three photographs: 1.) inscription on the main door of the demolished church of St. George which reads "I MORTO I SERBI!", 2.) a demolished and burnt down Serbian house, 3.) demolished and burnt down church of St. Nicholas. The slogan "Do we really not care?" accompanies these photos.
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The second part of the campaign evolves during the next ten days with positive visual solutions imbued with beauty and values of spiritual and material nature, demonstrating why Kosovo and Metohija should remain as an integral part of Serbia. This solution consists of three photographs: 1.) The Visoki Dečani Monastery on a sunny morning, 2.) Brezovica Ski Resort on a sunny winter day, 3.) smiling and happy children from Štrpce. The slogan of this series "It is here that Serbia is the most beautiful" reaffirms the message in the most positive way.
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Although the first part of the campaign is important, lest the sufferings should occur again, the real accent is on the second part of the campaign which paves a completely new way to approach our Kosovo and Metohija without uttering negative slogans or war cries.
